10:00 – Managing the "Third Space"

In 2007, France was heavily involved in cultural diplomacy. I coordinated press junkets for the Alliance Ethio-Française. I recall the delicate work of managing the media presence for a visiting French delegation. I had to ensure that the journalists—who were often wary of Western narratives—felt respected, not lectured at. I learned that in Addis, a cup of coffee wasn't just a break; it was the mechanism of diplomacy. I spent hours in local cafés, listening more than speaking, ensuring the Embassy’s image remained one of partnership rather than paternalism.